How universities are using theRACK
Location Guide
Build a mobile-first guide that sells the city as much as the university. Lifestyle, transport, culture and cost of living, in one branded link.
A location guide is a mobile-first overview of the city or region around your campus, built for international prospects who weigh destination as heavily as institution. Culture, lifestyle, cost of living, transport and what life looks like off campus — all in one place.
International applicants often choose a destination before a programme. A location guide answers what a course page cannot — safety, cost, lifestyle, transport — trackable per section and updated centrally.
City and lifestyle
Culture, food, weather, neighbourhoods, things to do. The qualitative case for choosing the city, not just the campus.
Cost of living and accommodation
Real numbers on rent, transport, groceries and lifestyle. Plus accommodation options on and off campus, with photos and walk times to faculty.
Verified student voices
Embed video and text from international students living in the city. Verified Why i Study Here tiles drop alongside your institutional content.
Practical info
Visas, transport, healthcare, banking, language support. The logistical answers prospects search for before applying.
See it live
See a live location guide
Click through to live location guides built by real universities on theRACK.
Why theRACK for location guides
Why universities pick theRACK for their location guides
Six reasons institutions choose theRACK over PDF city guides and country pages.
Mobile-first
Built for phones first. Fast loading, scalable type, no PDF zoom-and-pan.
Update once, applied everywhere
Change a fee, deadline or detail in one place. Every link updates simultaneously.
Engagement analytics
See which parts of the city sell hardest to which markets. Cost data, lifestyle, accommodation: know what each region clicks.
Multilingual built in
Publish in any language with localised imagery and CTAs. No print runs, no extra agency fees.
Done for you
Design, build and updates handled by our team. Access to designers, developers and ongoing support included.
Embeddable everywhere
Drop into your application portal, agent dashboards or country-specific landing pages. One link, every channel.
1. Book your demo
See how theRACK can work for your institution. We'll walk through your specific needs and show you exactly what's possible.
2. We build it with you
Our team sets up your digital prospectus fully branded to your institution. You provide the content, we handle the rest.
3. Go live
Publish to your website, share with prospects, and start tracking engagement from day one. Real results, measurable from the start.
What is a location guide for international student recruitment?
A location guide is a recruitment publication that sells the city or region around your university, including lifestyle, cost of living, culture, transport and climate. For international prospects, the destination often matters as much as the institution itself.
Why include city or region content in a recruitment guide?
Can location guides be localised for different markets?
What should a city guide for international students include?
How do location guides support pre-arrival international students?
Lets talk!
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