theRACK for Marketing Teams
Marketing use cases
Every audience. Every campaign. Every market.
Marketing teams build per-audience landing pages, country microsites, fair snapshots and agent toolkits. Each tailored, each trackable, each live in days.
Per-audience landing pages
One brand, ten campaigns. US, UK, India, Vietnam - each tracked, each tuned to convert.
Country and language microsites
Vietnamese prospects see Vietnamese alumni, visa info and agent CTAs. Cultural resonance built in.
Why marketing teams pick theRACK
Built to convert in every market
Six things that change when each audience gets its own conversion-tuned version.
Per-audience publications
US, UK, India, Vietnam. Different imagery, framing, CTAs. One brand, every audience.
Built to convert
Mobile-first. WCAG 2.1 AA. Ready for paid traffic from day one.
Per-channel attribution
Channel, country, language, agent. GA4 and Looker Studio integration as standard.
Ship in days
Clearing pages, country microsites, fair packs live in days. No developer queue.
Localised, not just translated
A prospect does not see a generic regional version. Different imagery per market.
24-hour updates
Send a change, applied within 24 hours. Dedicated CSM included.
Proof, not promises
Numbers from real marketing campaigns
Across 75+ HE clients running theRACK as their content engine.
1M+
Publication views across HE clients in the last 12 months
112
Countries reached without a single print run
86%
Of marketing teams rate built-in analytics useful or better
3 weeks
From kickoff to your first live campaign
Onboarding for marketing teams
From kickoff to live campaign in three weeks
The pattern that's onboarded 75+ HE marketing functions. No dev tickets, no migration project, no procurement headaches.
1. Discovery week
We audit your campaign assets, map audiences, align reporting. You sign off the plan.
2. Build and review
We build, you review. No developer tickets, no design tool to learn.
3. Launch and partner
Go live. Quarterly business reviews. 24-hour update SLA from day one.
Use cases for marketing
The publications marketing teams create most
Six theRACK use cases marketing functions reach for first. From flagship prospectuses to per-event microsites.
Digital Prospectus
Mobile-first prospectus, updated centrally, trackable per section.
Course Guide
Programme-level guide built for paid and organic campaigns.
Location Guide
Sell the city alongside the institution. Lifestyle, costs, culture.
Event Snapshots
Bite-size publications for fairs, open days and recruitment events.
Agent Materials
Brand-controlled, per-agent assets with full conversion tracking.
Student Guide
Answer the why-here question for offer holders and prospects.
FAQ's
Common questions with Clear answers
Here are answers to the most common things people ask before getting started.
How does theRACK help HE marketing teams scale recruitment content?
theRACK centralises every recruitment publication — prospectus, course guides, agent assets — into one content library that scales across markets, audiences and channels. Marketing teams build once and deploy variations without designer time on every update.