Feature
Done-for-you recruitment content.
theRACK is delivered as a managed service. eduKUDU's team builds every publication on your brand, ships updates within 24 hours and runs quarterly reviews with your CSM. No editor to learn.
The problem
Self-serve software adds to your workload
Generic publishing tools are self-serve: you buy the software, build the publications, maintain them and train staff on the editor. For HE marketing teams already stretched thin, that production overhead becomes the bottleneck.
How theRACK solves it
A managed service, not a tool
theRACK is delivered as a service. eduKUDU's in-house team builds every publication on your brand, makes updates when you need them and runs the analytics review. Your team suggests changes, we deliver them.
01
Discovery
Week 1: your CSM audits your current assets, maps audience segments and signs off the brand system. Everything we build is approved before the first publication is touched.
02
Build and review
Weeks 2-3: the eduKUDU team builds your first publications on your brand. You review, request changes, sign off. Live within 2-3 weeks, often faster.
03
Ongoing support with a 24-hour update SLA
After launch, your dedicated CSM stays close. Content updates (fees, deadlines, copy) turn around in 24 hours or less. Quarterly Business Reviews are standard for every client.
In practice
Texas A&M: 23 brochures shipped without growing their team
Texas A&M's Global Engagement office briefed eduKUDU to produce guides for 20 destination countries plus topic-focused study abroad guides. eduKUDU's designers built every brochure on Texas A&M's brand and the content team edited 10,000 words alongside their in-house copywriter. 23 publications live in 2024, none built by Texas A&M's own team.