Feature
Done-for-you recruitment content.
theRACK is delivered as a managed service. eduKUDU's team builds every publication on your brand, ships updates within 24 hours, and runs quarterly reviews with your CSM. No editor to learn, no template to master.
The problem
Self-serve software adds to your workload
Generic digital publishing tools are self-serve: you buy the software, you build the publications, you maintain them, you train staff on the editor. For higher education marketing and recruitment teams already stretched thin, that production overhead is the bottleneck. The platform promises efficiency, but the team becomes the constraint.
How theRACK solves it
A managed service, not a tool
theRACK is delivered as a service. eduKUDU's in-house team builds every publication on your brand system, makes updates as you need them, runs the analytics review with you, and supports your team through the year. Your team suggests changes; we deliver them. No editor to learn, no template to master.
01
Discovery
Week 1: your CSM audits your current recruitment assets, maps audience segments, aligns on reporting needs and signs off the brand system. The plan for everything we build is signed off before the first publication is touched.
02
Build and review
Weeks 2-3: the eduKUDU team builds your first publications on your brand. You review, request changes, sign off. Live within 2-3 weeks of kickoff, often faster. Every publication is custom-designed to your brand, not template-themed.
03
Ongoing support with a 24-hour update SLA
After launch, your dedicated CSM stays close. Content updates (fees, deadlines, copy, programme detail) turn around in 24 hours or less. Quarterly Business Reviews are standard for every client. Your team focuses on strategy, not production.
In practice
Founded by CANIE, built on ethical recruitment values
eduKUDU was founded by Paul Loftus, a founding member of CANIE (Climate Action Network for International Educators). The same sustainability and ethical-recruitment values run through how the team delivers theRACK: in-house, hands-on, with accountability for every publication. 75+ HE clients trust the model.
See the done-for-you model in action
Explore how theRACK delivers recruitment content as a managed service for higher education marketing teams, with eduKUDU's team building and updating every publication.