Feature
Recruitment analytics, section by section.
theRACK ships with a real-time dashboard for every publication. Track engagement by section, country, agent and language. Quarterly insight reports from your CSM. GA4 integration when you want it.
The problem
A view count is not engagement
Most digital publishing tools give universities a single number: how many times a publication was opened. That tells you nothing about which sections held attention, which markets engaged, which agents drove the views, or which programmes prospects actually researched. Without section-level data, you cannot tell what is working, what to improve, or where to invest next quarter.
How theRACK solves it
A dashboard built around recruitment decisions
theRACK ships with a real-time analytics dashboard for every publication on your account. Every section, every country, every agent is tracked. Your Client Success Manager pairs the live data with a quarterly insight report so the numbers turn into strategy.
01
Real-time engagement dashboard
Log in and see views, unique visitors, scroll depth, time spent per section, link clicks and CTA clicks updating live. Filter by publication, by country, by browser language, by agent. The data is there the moment a prospect engages.
02
Quarterly insight from your CSM
Your Client Success Manager reviews the quarter's data, surfaces what worked and what did not, and shares strategy recommendations for next quarter. Standard for every client, not an upsell.
03
Plugs into your existing stack
Export any data set as CSV. Run full GA4 alongside if your team already standardises on it. Plug into Looker Studio for a single view across publications and other data sources. The dashboard is the default, but your existing analytics stack is supported wherever your team works.
In practice
UC Irvine: a single view across markets
UC Irvine uses a Looker Studio dashboard that turns publication engagement into one view of campaign performance across markets. Section-level engagement plus per-market data tells the team which messaging works where, not just how many times a brochure was opened.
See theRACK analytics in action
Explore how theRACK gives universities the section-level engagement data they need to recruit smarter, across every publication, market and agent.