Feature
Localised publications for every market.
International recruitment isn't one auto-detect document. Each market gets its own publication with different imagery, scholarships and framing. eduKUDU handles translation and localisation as part of the service.
The problem
Auto-detect localisation doesn't fit international recruitment
Generic tools treat localisation as personalisation: one document that swaps content on the fly. That falls apart in HE recruitment, where the messaging for a Chiang Mai prospect is structurally different from what works in Bangkok. You end up with one bloated document trying to be everything to everyone.
How theRACK solves it
One published asset per market
theRACK takes the opposite approach. Each market gets its own published asset, localised in content, imagery and framing. The eduKUDU team builds each version, and the shared component library keeps fees and deadlines current across every market at once.
01
Identify the markets that matter
You and your CSM map the markets where you want a dedicated story. A Chiang Mai publication, a Bangkok publication, a Mexico City publication. Each becomes its own asset the university deploys into that market.
02
eduKUDU builds the localised publication
Translation and localisation are part of the service. Different photography, cultural framing, scholarships highlighted and agent contact details. Every market sees content built for that market, not a translated template.
03
Per-market analytics, shared components
Each market-specific publication has its own tracked link, view data and engagement breakdown. You see which markets respond to which messaging, not an aggregated blur. Every publication still draws from your shared component library.
In practice
UCM: four languages, 33 countries reached
University of Central Missouri publishes core international recruitment content in Spanish, Portuguese and Vietnamese. Each language version was built with localised imagery for its target market, not just translated copy. 7,054 views from 33 countries in 2024.