Feature

WCAG 2.1 AA on every publication.

Accessibility is built in at the design stage, not retrofitted at audit. Every theRACK publication meets WCAG 2.1 AA as standard, with documentation on request. GDPR-compliant. Procurement-ready on day one.

[ Hero image: accessible publication with screen reader and keyboard navigation overlay ]

[ Image: accessibility audit failing a flipbook publication with red flags on contrast and alt text ]

[ Image: accessibility audit failing a flipbook publication with red flags on contrast and alt text ]

The problem

Opt-in accessibility creates procurement risk

Universities are increasingly required by procurement, legal and accreditation processes to confirm that recruitment content meets WCAG standards. Generic digital publishing tools either skip accessibility entirely or treat it as an opt-in setting you have to verify per document. Both approaches create procurement risk and exclude prospective students with assistive technology needs.

How theRACK solves it

Accessibility, built into the components

theRACK is built the other way. Every publication starts on a WCAG 2.1 AA-compliant template, with design system, navigation, contrast, alt text and semantic structure built in at component level. Accessibility flows downstream automatically because the components are accessible.

01

WCAG 2.1 AA on every publication

Every publication is built to WCAG 2.1 AA standard by default. No per-publication accessibility setup, no audit-then-retrofit, no manual contrast checks. The standard ships with the platform, not as an optional upgrade.

[ Image: WCAG 2.1 AA compliance checklist passing across every publication ]

[ Image: mobile-first design with screen-reader friendly semantic structure ]

02

Mobile-first, screen reader friendly

Every template is mobile-first and screen reader friendly. Semantic headings, proper alt text, keyboard navigation, in-browser translation support across languages. The accessible experience is the default experience, not a fallback.

03

Procurement-ready

Every theRACK publication is built to WCAG 2.1 AA with documentation available on request. Fully GDPR-compliant with a Data Processing Agreement available. Each institution's specific IT, legal, accessibility and procurement framework is supported through bespoke client setup.

[ Image: procurement documentation pack with DPA and accessibility statement ]

In practice

Built for the procurement reality of HE

Universities running procurement reviews need a vendor who answers WCAG, GDPR and accessibility questions on day one, not after the contract is signed. theRACK is built to WCAG 2.1 AA, GDPR-compliant with DPA available, and supports each institution's bespoke IT, legal and accessibility framework as standard.

See accessibility built in

Explore how theRACK delivers WCAG 2.1 AA recruitment content as standard for higher education, not as an afterthought.